Google Maps Data Extraction Policy

1. Introduction & Purpose

This policy outlines the legal and ethical guidelines for using Lead Mappo to extract publicly available business data from Google Maps and Google My Business (GMB) listings. Our goal is to help users understand their responsibilities and ensure lawful use of our tool.

2. Nature of Extracted Data

Lead Mappo extracts only publicly available information that businesses have voluntarily published on Google Maps, including:

• Business name and category
• Published phone number
• Published website URL
• Business address (city, state, postal code, country)
• Geographical coordinates (latitude/longitude)
• Average rating and total review count
• Google Maps Place URL and Place ID

3. Legal Considerations

The legality of web scraping and data extraction varies by jurisdiction. Key legal principles include:

3.1 Public Data Doctrine

Information that is publicly accessible on the internet may generally be collected, as established in cases like hiQ Labs v. LinkedIn (2022) in the United States. However, this varies by jurisdiction.

3.2 Terms of Service

Google's Terms of Service restrict automated access to their services. Users should be aware that:

• Using Lead Mappo may technically violate Google's ToS
• We design our tool to be respectful (rate limiting, no excessive requests)
• Users assume responsibility for their usage patterns

3.3 Data Protection Laws

Business contact information (B2B data) is generally treated differently from personal consumer data under laws like GDPR. However, users should:

• Use extracted data only for legitimate business purposes
• Not combine extracted data with personal data to create profiles
• Respect opt-out requests from businesses

4. Responsible Use Guidelines

Users should:

• Extract Reasonably: Only extract data you genuinely need for business purposes
• Respect Rate Limits: Don't run excessive extractions that could impact services
• Use Data Appropriately: Use extracted data for legitimate B2B outreach, market research, or local marketing
• Honor Opt-Outs: If a business asks not to be contacted, remove them from your lists
• Keep Data Current: Business information changes; don't rely on stale data
• Secure Your Data: Protect extracted data from unauthorized access

5. Prohibited Uses

Users must NOT use Lead Mappo or extracted data for:

• Spamming businesses with unsolicited communications
• Harassment, stalking, or malicious targeting of businesses
• Creating databases for sale to spammers or bad actors
• Competitive sabotage or defamation
• Phishing, fraud, or any illegal activities
• Circumventing security measures or accessing protected data
• Building competing products using extracted data
• Any use that violates local laws or regulations

6. Google's Position on Data Scraping

We want to be transparent about Google's policies:

• Google's Terms of Service prohibit automated access to their services without permission
• Google offers official APIs (Places API) for programmatic access to business data, though these have costs and rate limits
• Our tool operates in a gray area - we access publicly visible data but use automation
• Users should make informed decisions about their risk tolerance

7. User Responsibilities

By using Lead Mappo, you agree to:

• Use the tool at your own risk and discretion
• Comply with all applicable laws in your jurisdiction
• Take responsibility for how you use the extracted data
• Indemnify Lead Mappo against claims arising from your use
• Not hold us liable for any consequences of your data usage

8. Data Accuracy & Freshness

Important notes about extracted data:

• We extract data as it appears on Google Maps at the time of extraction
• Business information may be outdated, incomplete, or inaccurate
• Google's data comes from various sources and may contain errors
• We recommend verifying critical information before relying on it
• We do not guarantee the accuracy of any extracted data

9. Ethical Business Practices

We encourage users to follow ethical guidelines:

• Transparency: Be honest about how you obtained contact information
• Value: Only reach out when you have genuine value to offer
• Respect: Honor "no" responses and opt-out requests immediately
• Relevance: Target businesses that would genuinely benefit from your services
• Professionalism: Maintain high standards in all communications

10. Disclaimer of Liability

Lead Mappo and Asha Webtech IT Solution Pvt Ltd:

• Provide the tool "as is" without warranties of any kind
• Are not responsible for how users choose to use extracted data
• Do not guarantee continuous availability or functionality
• Are not liable for any legal issues arising from user's data usage
• Reserve the right to modify or discontinue the service at any time

11. Policy Updates

This policy may be updated to reflect changes in laws, industry practices, or our services. We encourage users to review this policy periodically. Continued use of Lead Mappo after policy changes constitutes acceptance of the updated terms.

12. Contact Us

For questions about this policy or responsible data extraction practices:

• Email: info@leadmappo.com
• Support: info@leadmappo.com
• Phone: +91 7024315567
• Address: Office No. 69 Ratan Colony, New Jail Road Huzur, Bhopal - 462038, India